I gave up lots of things I love doing: writing, and business, and playing the piano and so on.The message I take all round the world is Britain is open for business.People bring these things together a lot. I don’t believe that the best people in any of these fields see themselves as one branch of a forked tree.
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Some are better than others, but they all consider that an important part of their life. The finest dozen computer scientists I know are all musicians.The key thing that comes true is that they had a variety of experiences which they could draw upon, in order to try to solve a problem or to attack a particular dilemma in a kind of unique way.Hardware, software, developer relations, marketing. Apple’s the only company left in this industry that designs the whole widget.Our company is built on people – those who work for us, and those we do business with.I heard someone from the music business saying they are no longer looking for talent, they want people with a certain look and a willingness to cooperate.Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.‘Will it still have the spirit it does today?’ We’re charting new territory.
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